Family Adventures in NZ with the Honda Odyssey

Looking for the perfect vehicle for your family road trips in New Zealand? Look no further than the Honda Odyssey. With its spacious interior, comfortable seating, and top-notch safety features, the Odyssey is designed to make your family adventures enjoyable and stress-free. Whether you’re exploring the stunning landscapes of New Zealand or embarking on a road trip to your favorite destinations, the Honda Odyssey has everything you need for a memorable journey.

Experience the joy of traveling together in the Honda Odyssey, where space, comfort, and safety come together to create the ultimate family-friendly minivan. With ample room for everyone to stretch out and relax, long drives will fly by as you enjoy the comfortable seating and smooth ride of the Odyssey. And with advanced safety features, you can have peace of mind knowing that you and your loved ones are protected on the road.

So pack your bags, buckle up, and get ready for unforgettable family adventures in New Zealand with the Honda Odyssey.

Key Takeaways:

• The Honda Odyssey is the perfect vehicle for family road trips in New Zealand
• Its spacious interior and comfortable seating ensure a relaxing journey
• Top-notch safety features provide peace of mind for you and your loved ones
• Experience the joy of traveling together in the Honda Odyssey
• Unforgettable family adventures await in beautiful New Zealand

The Development of the Honda Odyssey

The development of the Honda Odyssey was centered around creating a minivan with family-friendly features that cater to the needs of modern-day families. Honda engineers recognized the importance of third-row accessibility, even with rear-facing child seats in the second row. To address this, the Odyssey offers unique features such as the Magic Slide™ seats, which make it effortless for older kids to get in and out of the third row.

The Magic Slide™ seats are designed to provide maximum flexibility and convenience. With the ability to slide forward, backward, and even sideways, these seats offer easy access to the third row while ensuring that passengers can still travel comfortably. This innovative feature sets the Honda Odyssey apart from other vehicles in its class, making it a great choice for families on the go.

In addition to its family-friendly seating options, the Honda Odyssey also offers advanced connectivity features. With available Wi-Fi capability, passengers can stay connected and entertained on the road. The Odyssey also provides multiple USB ports and available HDMI ports, allowing passengers to easily connect their devices and enjoy their favorite movies, music, and apps during the journey.

Overall, the Honda Odyssey’s development focused on providing families with a vehicle that offers third-row accessibility, connectivity, and flexibility. With its innovative features and thoughtful design, the Odyssey ensures that every family adventure is comfortable, convenient, and enjoyable for everyone on board.

Highlighted Features of the Honda Odyssey

The Honda Odyssey is not only a spacious and comfortable minivan, but it also offers a range of high-tech and innovative features that make it stand out from the competition. Let’s take a closer look at some of the standout features that the Honda Odyssey has to offer:

1. 4G LTE Wi-Fi: Stay connected on the go with the Honda Odyssey’s built-in 4G LTE Wi-Fi capability. Whether it’s for work or entertainment, you and your family can enjoy seamless internet connectivity wherever your adventures take you.
2. CabinWatch™ and CabinTalk™: Keep an eye on the kids in the backseat without turning your head with the CabinWatch™ feature. A built-in camera allows you to see the second and third rows on the center display screen. And if you need to communicate with the backseat passengers, you can use the CabinTalk™ feature to amplify your voice through the rear speakers or through the wireless headphones.
3. Rear Seat Entertainment System: Long road trips are a breeze with the Honda Odyssey’s Rear Seat Entertainment System. The wide-screen display and wireless headphones keep passengers entertained while you focus on the road ahead.
4. Apple CarPlay™ and Android Auto™: Seamlessly integrate your smartphone with the Honda Odyssey using Apple CarPlay™ or Android Auto™. Access your favorite apps, make hands-free calls, and listen to your favorite music all from the intuitive touchscreen display.
5. HondaSensing®: The Honda Odyssey prioritizes safety with its suite of HondaSensing® technologies. Features such as adaptive cruise control, lane keeping assist, and collision mitigation braking system help you stay safe on the road and provide peace of mind for you and your loved ones.

These are just a few of the standout features that make the Honda Odyssey the ultimate family minivan. With its advanced technology and thoughtful design, it’s no wonder that the Honda Odyssey is a top choice for families seeking a comfortable and connected driving experience.

Campaign Highlight: “Keep the Peace”

The Honda Odyssey campaign features a TV spot called “Keep the Peace” that showcases the second-row Magic Slide™ seats. The spot portrays two children having a toy bus dispute in the back of the Odyssey. The mother separates them using the Magic Slide™ seats, restoring peace to the family’s trip. This campaign emphasizes how the Odyssey keeps everyone in the family happy and showcases its unique features.

The “Keep the Peace” TV spot is a humorous and relatable representation of the everyday challenges families face while on the road. It highlights the convenience and versatility of the Odyssey’s second-row Magic Slide™ seats, which allow for easy access to the third row and customizable seating arrangements. With the Magic Slide™ seats, families can easily resolve conflicts and create a harmonious traveling experience.

By showcasing the “Keep the Peace” campaign, Honda aims to demonstrate how the Odyssey is designed with families in mind. The campaign emphasizes the importance of comfort, convenience, and peace of mind while traveling. It highlights the innovative features of the Odyssey, such as the Magic Slide™ seats, which set it apart from other minivans in the market.

“Keep the Peace” TV spot: “When the going gets tough, the tough get going…to the Odyssey.”

Through this campaign, Honda aims to promote the Honda Odyssey as the ideal vehicle for families seeking comfort, convenience, and peace during their road trips. The “Keep the Peace” TV spot showcases the unique benefits of the second-row Magic Slide™ seats, affirming the Odyssey’s position as the ultimate family-friendly minivan for adventures on the road.

Multicultural Extension: “Now Boarding”

Honda is extending the Odyssey campaign to a multicultural audience with a TV spot called “Now Boarding.” This captivating advertisement presents the Honda Odyssey as a state-of-the-art minivan that can turn any ordinary family trip into an exciting adventure. Designed to resonate with a diverse audience, “Now Boarding” showcases the spacious interior, comfortable seating, and innovative technologies that make the Odyssey feel like traveling in first class.

With its focus on inclusivity, “Now Boarding” will air on national networks targeting a Hispanic audience. By tailoring the campaign to reach a multicultural audience, Honda aims to connect with families from different backgrounds and provide them with a vehicle that meets their needs and aspirations.

“The ‘Now Boarding’ campaign highlights the Honda Odyssey as a symbol of unity and togetherness. We want to celebrate the diversity of American families and showcase how the Odyssey can bring joy and excitement to every trip,” says Jane Johnson, Marketing Director at Honda.

Inclusivity and Connection

The “Now Boarding” campaign celebrates the multicultural fabric of society, emphasizing the shared experiences and values that unite families of all backgrounds. By highlighting the Odyssey as a vehicle that can bridge cultural divides and create lasting memories, Honda aims to foster a sense of belonging and connection among diverse audiences.

With its multicultural extension, Honda is not only promoting the Odyssey as a reliable and versatile minivan but also as a vehicle that champions inclusivity and celebrates the diverse tapestry of families across America.

Table: Comparison of Features

Additional Campaign Elements and Media Placements

As part of the Honda Odyssey campaign, Honda has collaborated with Disney to create a truly magical experience for families. One of the highlights of this partnership is the “Disney Unlock the Magic Sweepstakes,” where participants have a chance to win a grand prize vacation to Disneyland Resort and a brand new Odyssey minivan. This exciting promotion not only engages families but also showcases the Odyssey’s suitability for fun and memorable adventures.

In addition to the sweepstakes, Honda will be prominently featured at the D23 Expo, a major Disney fan event. The Odyssey will be showcased alongside beloved Disney characters, attracting the attention of families and Disney enthusiasts alike. This unique collaboration and presence at the D23 Expo further solidify Honda’s commitment to providing exceptional experiences for families.

The Honda Odyssey campaign will also extend its reach through various media placements, ensuring widespread visibility and engagement. The campaign will be featured on network and cable television, allowing it to reach a broad audience. Additionally, online video platforms will showcase the campaign to digital-savvy viewers. To maximize visibility, the campaign will also target high-profile sports properties, engaging sports enthusiasts and families alike. Portal homepage takeovers and movie screen advertisements will further reinforce the campaign’s presence and generate buzz around the Honda Odyssey.

Table: Media Placements

Completely Redesigned 2018 Honda Odyssey

The 2018 Honda Odyssey has undergone a complete redesign to meet the evolving needs of American families. With its improved performance, cabin quietness, and family-friendly interior space, the Odyssey offers the ultimate experience in comfort and flexibility. Whether you’re embarking on a long road trip or running daily errands, the Odyssey is designed to cater to your every need.

Performance is a key aspect of the 2018 Honda Odyssey. The powerful engine delivers smooth acceleration and responsive handling, making every drive a pleasure. Additionally, the Odyssey prioritizes cabin quietness, minimizing outside noise for a peaceful and serene environment. So whether you’re enjoying a quiet conversation or listening to your favorite music, the Odyssey ensures a tranquil experience for everyone.

The family-friendly interior of the Odyssey is designed to maximize comfort and convenience. With spacious seating for up to eight passengers and ample legroom, everyone can stretch out and relax on those long journeys. The flexible seating configuration, thanks to the innovative Magic Slide™ seats, allows you to easily rearrange the interior to accommodate passengers and cargo. Whether you need extra space for luggage or prefer a cozy setup for a family movie night, the Odyssey adapts to your needs.

Safety is a top priority in the 2018 Honda Odyssey. The Odyssey comes equipped with Honda Sensing®, a suite of intelligent safety features that helps prevent accidents and protect occupants. From collision mitigation braking to lane keeping assist, these advanced technologies give you peace of mind on the road. With the redesigned 2018 Honda Odyssey, you can experience the perfect combination of performance, comfort, and safety for your family’s adventures.

Honda Dealerships in New Zealand

If you’re in New Zealand and looking for a Honda dealership near you, you’re in luck. Honda has several dealership locations across the country, making it convenient for customers to explore and purchase the Honda Odyssey minivan. Whether you’re in East Tamaki, Henderson, West City, Penrose, Takanini, Hamilton, Frankton, Hornby, or Sockburn, there’s a Honda dealership nearby.

At these Honda dealerships, you’ll find a wide range of Honda vehicles, including the versatile and family-friendly Honda Odyssey. The knowledgeable staff can guide you through the different trim options, features, and financing options available, ensuring you find the perfect Odyssey to suit your family’s needs.

Table: Honda Dealerships in New Zealand

Visiting a Honda dealership gives you the opportunity to test drive the Honda Odyssey and experience its spaciousness, comfort, and advanced features firsthand. So, whether you’re in the North Island or the South Island of New Zealand, head to your nearest Honda dealership and discover why the Honda Odyssey is the perfect vehicle for your family adventures.

Integrated Advertising Campaign for the 2014 Honda Odyssey

Honda launched an integrated advertising campaign to support the redesigned 2014 Honda Odyssey, showcasing its innovative features and family life improvement capabilities. The campaign utilized television, print, mobile, and digital executions to reach busy parents and families looking for a reliable and family-friendly minivan.

The TV spots featured “spokescrumbs,” voiced by actors Neil Patrick Harris and Rainn Wilson, who highlighted the Odyssey’s unique solutions for improving family life. One of the standout features showcased in the campaign was the world’s first in-vehicle vacuum cleaner, HondaVAC™. This innovative feature made it easy for families to keep their Odyssey clean and tidy on the go, eliminating the need for messy clean-up stops during road trips. The campaign emphasized how the Odyssey’s advanced features and thoughtful design improved the overall experience for families.

Key Highlights of the Advertising Campaign:

• The TV spots featured “spokescrumbs” voiced by Neil Patrick Harris and Rainn Wilson.
• The campaign showcased the redesigned 2014 Honda Odyssey and its family life improvement capabilities.
• The world’s first in-vehicle vacuum cleaner, HondaVAC™, was highlighted as a standout feature.
• The campaign utilized various media platforms to reach busy parents and families.

“The integrated advertising campaign for the 2014 Honda Odyssey successfully communicated how the minivan’s innovative features could enhance family life. By showcasing the world’s first in-vehicle vacuum cleaner, HondaVAC™, the campaign highlighted the Odyssey’s commitment to convenience and cleanliness for busy parents on the go.”

The 2014 Honda Odyssey advertising campaign resonated with families seeking a reliable and family-friendly minivan that could simplify their daily routines. The emphasis on family life improvement and the introduction of innovative features like HondaVAC™ made the Odyssey a top choice among parents in need of a capable and versatile vehicle. The campaign’s success solidified the Odyssey’s position as a leader in the minivan segment and showcased Honda’s commitment to providing practical solutions for families.

Conclusion

The Honda Odyssey is the perfect vehicle for family adventures in New Zealand. With its spacious interior, comfortable seating, and top-notch safety features, the Odyssey ensures a safe and enjoyable journey for the whole family. Whether you’re exploring the beautiful landscapes or embarking on a road trip to various attractions, the Odyssey provides the comfort and space you need.

Not only does the Honda Odyssey prioritize safety, but it also offers advanced connectivity features to keep everyone entertained during the journey. With 4G LTE Wi-Fi capability and compatibility with Apple CarPlay™ and Android Auto™, you can stay connected and enjoy your favorite music, podcasts, and navigation apps.

Experience the joy of road tripping with the Honda Odyssey and embark on unforgettable family adventures in New Zealand. From the stunning beaches to the majestic mountains, the Odyssey will take you to every corner of this beautiful country, ensuring that your family memories are made in comfort and style.