Ensuring Safety on NZ Roads: A Look at Toyota’s Advanced Safety Features

Toyota safety features

As the General Manager of Product and New Vehicles at Toyota New Zealand, I am thrilled to share our commitment to safety on the roads. At Toyota, we believe that every driver and passenger deserves the utmost protection, and we continuously strive to integrate advanced safety technology into our vehicles.

Toyota is renowned for its dedication to safety, and our efforts have been recognized with the Corolla winning the Safest Car award at the 2018 AA Driven New Zealand Car of the Year Awards. This achievement is a testament to the exceptional safety features we have implemented in the Corolla, our most technologically advanced compact car.

One of the key factors contributing to our safety success is the Toyota Safety Sense package. This comprehensive safety system includes advanced features such as pedestrian and cyclist detection, which have been installed in over 30,000 new vehicles locally and 10 million globally. Our commitment to safety is deeply ingrained in our company values, and we continuously strive to improve and innovate in safety technology.

Key Takeaways:

  • Toyota is committed to ensuring safety on New Zealand roads by integrating advanced safety features into our vehicles.
  • The Corolla’s class-leading safety systems have contributed to its recognition as the Safest Car at the 2018 AA Driven New Zealand Car of the Year Awards.
  • The Toyota Safety Sense package includes advanced features, such as pedestrian and cyclist detection, installed in over 30,000 new vehicles locally and 10 million globally.
  • Our commitment to safety is deeply ingrained in our company values and drives our continuous improvement and innovation in safety technology.
  • Toyota strives to provide the highest level of protection to every driver and passenger, ensuring secure and protected journeys for all.

Toyota Safety Sense: Advanced Safety Technology for Toyota Vehicles

Toyota Safety Sense is a second-generation safety technology package that introduces revolutionary levels of advanced safety features to Toyota vehicles. With a focus on ensuring the safety of drivers, passengers, and pedestrians, Toyota Safety Sense incorporates cutting-edge technologies that enhance collision avoidance and driver assistance capabilities.

One of the standout features of Toyota Safety Sense is its pedestrian detection system, which employs a combination of cameras and sensors to identify and track pedestrians in real-time. This advanced system operates during both daytime and nighttime conditions, enabling the vehicle to alert the driver and automatically apply the brakes if a potential collision is detected. By incorporating pedestrian detection, Toyota Safety Sense significantly reduces the risk of accidents involving pedestrians.

In addition to pedestrian detection, Toyota Safety Sense also includes cyclist detection technology. By utilizing a network of sensors and powerful algorithms, this system can identify cyclists and provide timely alerts to the driver. This feature is particularly valuable in urban environments, where interactions between vehicles and cyclists are more prevalent.

The pre-collision system is another standout component of Toyota Safety Sense. Equipped with autonomous emergency braking, this system combines radar and camera technology to detect potential collisions and automatically apply the brakes if the driver fails to respond in time. The integration of advanced sensors and algorithms ensures that the pre-collision system operates effectively in various driving conditions, delivering unparalleled levels of safety.

Dynamic Radar Cruise Control is yet another critical feature of Toyota Safety Sense. This technology maintains a safe distance from the vehicle in front by automatically adjusting the speed of the vehicle, based on real-time radar measurements. This not only reduces driver fatigue but also assists in preventing rear-end collisions.

The Lane Tracing Assist system in Toyota Safety Sense utilizes advanced cameras and sensors to detect lane markings and assist the driver in maintaining their position within the lane. By providing gentle steering inputs and necessary adjustments, the system enhances driver confidence and reduces the risk of unintended lane departures.

Road Sign Assist is a valuable supplementary feature included in Toyota Safety Sense. This system utilizes an intelligent camera to detect and interpret road signs, displaying relevant information directly in the driver’s line of sight. By providing real-time information on speed limits, stop signs, and other vital road signs, Road Sign Assist assists drivers in making informed decisions, further contributing to their safety on the road.

Toyota Safety Sense is a testament to Toyota’s unwavering commitment to safety and innovation. By incorporating advanced safety technologies such as pedestrian and cyclist detection, pre-collision systems, dynamic radar cruise control, lane tracing assist, and road sign assist, Toyota continues to push the boundaries of automotive safety. With Toyota Safety Sense, drivers can experience enhanced peace of mind, knowing that they are protected by the latest advancements in automotive safety technology.

Collaborative Safety Research Center: Advancing Safety in Mobility Technologies

To further advance the safety of mobility technologies, Toyota established the Collaborative Safety Research Center (CSRC). At CSRC, our dedicated team is committed to conducting extensive safety research and developing innovative solutions to reduce accidents and enhance driver safety.

As part of our ongoing efforts, we have launched three new research projects aimed at improving safety in various driving scenarios. These projects focus on driver support features, in-vehicle interventions, and data analysis to aid driver decision making.

Driver Support Features for Vehicle Lane Centering

One of our research projects focuses on developing driver support features specifically designed to enhance vehicle lane centering capabilities. By leveraging advanced technologies, such as sensors and cameras, we aim to improve the accuracy and effectiveness of lane centering systems. Our goal is to enable vehicles to maintain better alignment within their designated lanes, reducing the risk of lane departure incidents.

In-Vehicle Interventions to Encourage Safe Driving Behavior

At CSRC, we understand the importance of promoting safe driving behavior to prevent accidents. To achieve this, we are working on the development of in-vehicle interventions that actively encourage and reinforce safe driving habits. By utilizing real-time data and feedback, we aim to provide drivers with timely alerts and reminders to avoid distractions, maintain appropriate speeds, and follow traffic regulations.

Data Analysis for Enhanced Driver Decision Making

Effective decision making is crucial for safe driving. That’s why we are conducting research to leverage data analysis techniques to assist drivers in making informed decisions on the road. By analyzing various data sources, including vehicle performance, road conditions, and traffic patterns, we aim to provide drivers with valuable insights and recommendations to enhance their decision-making abilities in critical situations.

In line with our commitment to collaborative research and promoting road safety, Toyota has also joined the Vulnerable Road User Injury Prevention Alliance. Through this partnership, we support ongoing research into crashes involving vulnerable road users, such as pedestrians, cyclists, and e-scooter riders. By sharing knowledge and collaborating with various institutions, we aim to drive innovative solutions that will help reduce accidents and protect all road users.

Our dedication to safety research and collaboration with leading institutions highlights Toyota’s commitment to improving safety on the roads. Through the CSRC, we strive to advance the development and deployment of cutting-edge technologies that enhance driver safety and bring us closer to our vision of a world with zero accidents.

Toyota T-Mate: Toyota’s Comprehensive Safety and ADAS Systems

Toyota has introduced Toyota T-Mate, an umbrella name for its comprehensive safety and Advanced Driver Assistance Systems (ADAS). This package encompasses a wide range of systems designed to enhance safety in various driving scenarios. With T-Mate, Toyota integrates advanced sensors, radars, and cameras to constantly monitor the vehicle’s performance, surrounding traffic, and environment.

Through real-time monitoring, Toyota T-Mate provides hazard warnings to the driver, ensuring quick response and potentially avoiding accidents. In critical situations, the system can activate braking, steering, and throttle control to prevent or mitigate collisions. By acting as a constant alert partner, T-Mate ensures the safety of the driver and all vehicle occupants.

Let’s take a closer look at the key components of Toyota T-Mate:


  • Utilizes advanced sensors to detect and analyze the surrounding environment
  • Enables the system to identify potential hazards with precision and accuracy


  • Uses cutting-edge radar technology to detect objects and vehicles in proximity
  • Provides essential data for collision avoidance and adaptive cruise control


  • Employs high-resolution cameras to capture real-time visual data
  • Enables the system to identify road markings, traffic signs, and potential obstacles

The integration of these components in Toyota T-Mate strengthens the overall safety performance of Toyota vehicles and ensures a safer driving experience for customers.

Toyota T-Mate

Toyota T-Mate represents Toyota’s commitment to advancing safety technology and its dedication to providing state-of-the-art ADAS systems. By leveraging the power of advanced sensors, radars, and cameras, Toyota T-Mate delivers real-time monitoring and hazard warnings, enhancing the overall safety of Toyota vehicles.

The Evolution of Toyota Safety Sense: Innovative Features for Enhanced Safety

Toyota Safety Sense has continuously evolved to incorporate new features and advancements, further enhancing the safety capabilities of Toyota vehicles. The latest generation of Toyota Safety Sense introduces innovative functions that contribute to accident prevention and mitigation.

One of the notable innovations in the latest Toyota Safety Sense is the addition of low-speed acceleration suppression. This feature helps prevent collisions by automatically reducing engine power and applying braking when the vehicle detects an obstacle in its path during low-speed driving.

Another valuable addition to the safety suite is the intersection cut-in traffic assist. This feature assists the driver when turning at intersections by detecting oncoming vehicles and providing an alert or applying automatic braking if necessary, reducing the risk of collisions.

Toyota has also introduced the Emergency Driving Stop System (EDSS) as part of the latest Toyota Safety Sense. This system is designed to provide an added layer of safety in critical situations by automatically stopping the vehicle if it detects that the driver is unresponsive. The EDSS can potentially prevent accidents caused by medical emergencies or sudden incapacitation.

Keeping safety functions up-to-date is crucial in ensuring continued protection for drivers and passengers. Toyota’s Over The Air (OTA) updates offer a solution for this by enabling the implementation of new safety features and improvements during the vehicle’s lifespan. These updates can enhance the existing safety capabilities of Toyota vehicles and provide drivers with the latest safety technologies without requiring them to visit a dealership.

With these new features and the ability to receive over the air updates, the latest iteration of Toyota Safety Sense reinforces Toyota’s commitment to advancing safety technology and reducing accidents on the road.

Evolution of Toyota Safety Sense Features

Generation New Features
First Generation Pre-collision system with pedestrian detection
– Lane departure alert
– Automatic high beams
Second Generation Low-speed acceleration suppression
Intersection cut-in traffic assist
Emergency Driving Stop System (EDSS)
– Over The Air (OTA) updates

Toyota’s Commitment to Safety: Reducing Accidents and Advancing Safety Technology

At Toyota, safety is our top priority. We are dedicated to providing the highest safety standards in our vehicles and continuously improving safety technology to ensure the well-being of our customers. Our commitment to safety is deeply ingrained in our company culture, guiding our every decision and innovation.

One of the ways we demonstrate our commitment is through extensive safety research. Our Collaborative Safety Research Center (CSRC) works closely with universities and institutions to conduct cutting-edge research in safety technologies. By collaborating with experts in the field, we are able to develop innovative solutions that address the evolving challenges of road safety.

The CSRC has received significant funding for research projects focused on creating safe mobility technologies. This investment allows us to explore new avenues for accident reduction and develop advanced safety systems that push the boundaries of what is possible in vehicle safety.

Our commitment to reducing accidents goes beyond research and development. We are dedicated to the deployment of advanced safety technology throughout our vehicle portfolio. From our compact cars to our SUVs, every Toyota vehicle is equipped with state-of-the-art safety features that provide drivers and passengers with peace of mind on the road.

Our advanced safety systems, such as Toyota Safety Sense, utilize cutting-edge technology to mitigate risks and prevent accidents. These systems incorporate features such as pedestrian detection, pre-collision systems, and lane tracing assist, among others, to enhance driver awareness and response capabilities.

Through continuous development and deployment of advanced safety systems, we strive to set new benchmarks for safety in the automotive industry. We believe that by pushing the boundaries of safety technology, we can significantly reduce accidents and create a safer driving environment for everyone.

Toyota’s Safety Technology Deployment

Our commitment to safety extends to all aspects of our vehicles. From the moment a Toyota vehicle is designed, safety is a paramount consideration. Our engineers incorporate advanced safety features, such as reinforced body structures and comprehensive airbag systems, to provide a robust and protective environment for occupants in the event of an accident.

Additionally, we prioritize the deployment of safety technology that can actively assist drivers in avoiding accidents. Our advanced driver assistance systems (ADAS) utilize a sophisticated network of sensors, radars, and cameras to monitor the vehicle’s surroundings in real-time, providing the driver with valuable information and alerts to potential hazards.

Table: Toyota Safety Technology Deployment

Advanced Safety System Description
Pre-Collision System (PCS) Utilizes forward-facing cameras and radars to detect potential collisions and alerts the driver. Can also initiate emergency braking if necessary.
Lane Departure Alert (LDA) with Steering Assist Monitors the vehicle’s position on the road and alerts the driver if it detects unintentional lane departure. Can also provide gentle steering assistance to help the driver stay within the lane.
Dynamic Radar Cruise Control (DRCC) Uses radar sensors to maintain a safe distance from the vehicle ahead. Automatically adjusts the vehicle’s speed to match the flow of traffic.
Road Sign Assist (RSA) Recognizes certain traffic signs, such as speed limits and stop signs, and displays them in the instrument cluster to help the driver stay informed.


Toyota’s commitment to safety is at the forefront of their mission, as evidenced by their advanced driver assistance systems and innovative safety features. Toyota Safety Sense, with its pedestrian and cyclist detection, pre-collision systems, and lane tracing assist, ensures enhanced safety on the roads. This dedication to safety is further demonstrated through ongoing safety research, collaborations with institutions, and continuous improvement of safety technology.

As Toyota looks towards a future that includes automated and self-driving cars, their unwavering commitment to safety remains unchanged. Drivers and road users can trust Toyota vehicles to provide secure and protected journeys, thanks to their advanced driver assistance systems and their tireless commitment to safety.

With Toyota’s advanced safety features and their continuous efforts to advance safety technology, they are setting new standards in the automotive industry. Toyota’s commitment to safety serves as a testament to their dedication to reducing accidents and keeping drivers and passengers safe on the road.


What are some of Toyota’s advanced safety features?

Toyota’s advanced safety features include the Toyota Safety Sense package, which includes pedestrian and cyclist detection, pre-collision system, dynamic radar cruise control, lane tracing assist, automatic high beam, and road sign assist.

How does Toyota Safety Sense contribute to vehicle safety?

Toyota Safety Sense utilizes advanced safety technology to enhance vehicle safety. It features systems such as pedestrian and cyclist detection, pre-collision system with autonomous emergency braking, all speed dynamic radar cruise control, lane tracing assist, automatic high beam, and road sign assist.

What is the purpose of the Collaborative Safety Research Center?

The Collaborative Safety Research Center is dedicated to advancing safety in mobility technologies. It conducts research projects focused on driver support features, in-vehicle interventions, and data analysis to improve safety in various driving scenarios.

How does Toyota T-Mate enhance safety in Toyota vehicles?

Toyota T-Mate is a comprehensive package of safety and ADAS systems. It utilizes sensors, radars, and cameras to monitor the vehicle’s performance and environment, providing real-time hazard warnings to the driver and activating braking, steering, and throttle control if necessary to prevent accidents.

What are some of the innovative features of the latest generation of Toyota Safety Sense?

The latest generation of Toyota Safety Sense includes features such as low-speed acceleration suppression, intersection cut-in traffic assist, Emergency Driving Stop System, and Over The Air updates to keep safety functions up-to-date and introduce new ones during the vehicle’s lifespan.

How is Toyota committed to reducing accidents and advancing safety technology?

Toyota is committed to providing the highest safety standards in its vehicles and continuously improving safety technology. The company conducts extensive safety research, collaborates with institutions, and deploys advanced safety systems throughout its vehicle portfolio.

What is Toyota’s commitment to safety?

Toyota is dedicated to ensuring the safety of its vehicles and drivers. It develops and deploys advanced safety features and systems, conducts safety research, collaborates with institutions, and continuously improves safety technology.

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